Over the last couple years, I’ve been talking about live streaming cooking tutorials and haven’t made it a reality until Facebook Live made it super easy. It was easy to hit the “LIVE” button and go for it. My plan was to use YouTube Live for the live stream instead of using Periscope because I wanted to embed the video on my blog, along with any notes or recipes.
TECHNICAL DIFFICULTIES WITH YOUTUBE
After updating the YouTube app, it turns out my phone didn’t want to live stream from the app. I read that you could live stream using the YouTube Game App, including showing live game play from your mobile device, it turns out you could only live stream if you were showing a game or another app. Next, I downloaded another app whose main function was to live stream to YouTube but it took forever to initialize a connection. Then I remembered a commercial for Facebook Live which is what I ended up using.
- Do a test run.
- During your first live stream, set the audience to a handful of friends who will be online to give you feedback as you do your demo. They can help you frame your shot, tell you if you need to speak up, slow down or tell you how many times you say ‘um’.
- Don’t do what I did, which was to turn on FB Live to the public without a limited test run. The good news of doing that is if you are a procrastinator, you can get your first video posted before you have a chance to chicken out.
- If you are live streaming from your phone, Facebook Live should have the phone vertical, if you tilt it sideways, it will tilt your videos horizontally, like in the video below.
- Make sure your audience can see what you are doing during your test run. If you are using the front-facing camera, what you see is what your audience sees, double check this before you get started or make adjustments as you go. In my second video, I thought my audience could see the kitchen island where I was preparing spaghetti squash, they couldn’t and I didn’t learn about it until I watched the playback and read the comments.
- Read the comments as they appear so you can make adjustments and answer questions during your video. Get in the habit of responding to your viewers during your test run because this is how you engage with your audience. It makes it more fun for them and for you! The more fun you and your audience are having, the more likely they will return for future live streams.
- If you are moving your camera rig when you are not filming, mark where to set up the tripod and lighting with painters tape to make sure you have the same angle each time you shoot, this will save you tons of time.
- Make the videos between 2 – 4 minutes long. Until you have a ton of content, it’s easier to break your videos into segments under 4 minutes long. This gives you a chance to get all the items and talking points ready between segments.
- Make sure you have enough lighting so you don’t cast shadows on your face and your audience can see what you are doing. My kitchen doesn’t have enough lighting so I’m ordering lights, tripods, and softboxes for my future videos.
- If you are planning to grow your audience or embed the videos to your blog, export it from Facebook and upload it to YouTube. I’ll create a tutorial on how to do this in a separate post.
Day 2 count: 649 words