Since January, in my efforts to get productive, I signed up for several events in San Francisco and Phoenix. The first event I attended was the Girls in Tech Catalyst Conference, it’s purpose was to enable women to take their next step either in their careers, launching a business, joining a startup, or building their online brand. This event was inspiring because the experts and innovators on the panel were CEOs of their own companies and they were women. There was one high school girl who got permission from her school to attend the conference instead of going to classes. I wish there were programs available where high school girls can attend events similar to the Catalyst Conference so they can see there is a path to reach the top.
- Have a 30 second elevator pitch, use Buzzuka to help create a pubic or private elevator pitch on yourself, your business, your hobbies — this is free.
- If you’re out of work, you need a pitch to sell yourself to friends and family so they can also network for you to hiring managers and recruiters. You should answer the following questions succinctly in this pitch, where were you recently, what you want to do, what skills or accomplishments do you have to qualify you for what you want to do, mention your top 3 target companies or industries, and a call to action. An example of a call to action is closing with, “Do you know anyone I can talk to in X, Y, Z companies or is in the ____________ industry?” Fill in your target companies and your specific industry.
- If you are starting a business, you should have a hook on what your product is and explain the benefits or the value proposition. The goal is not to get your audience to ask you more about your business or have them tell someone else about your business so don’t worry if you don’t get to finish your pitch.
- If you’re out of work, attending workshops or networking events requires you to give and get business cards to people you find interesting or who can help you find your next job. Business cards are inexpensive or free at Vistaprint or create your own at home with Microsoft Word and clean edged business cards you can print on your own.
- If you have a business, put your Facebook Fan Page or Twitter name on it to encourage people to become fans, try to engage with the people who fan your Facebook and Twitter profiles to learn more about your customers.
- My friends, colleagues, and people I’ve met at the workshops or conferences have been very generous about giving advice or helping link me to other people. I’m really grateful to have such great people in my life. The key to getting help is to ask for it.