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TechLatte: Cheryl Marquez

Learn how AI can help you create a month of content in a few hours

Dropping Knowledge at 3 am

When I was in college, I changed majors three times, either from fear of commitment or boundless curiosity, you pick. At one point, my major was computer engineering because I hated writing. I thought, writing code and commenting didn’t need to be in full sentences. I was wrong and I remember turning in weekly engineering reports with schematics detailing the process for labs. Some of these reports would be over 20 pages and most weeks there were three labs to turn in. I thought I was going to die writing and eventually switched majors to information systems since PowerPoint decks were the deliverables, sweet!

Ironically, since founding Hand Things Down, my co-founder and I started blogging about our startup lessons to help other first time founders with our anecdotes. I suppose it might be easier to video blog, however coherent thought seems to leave my mind the minute I turned on the webcam. You could see a couple of our video blogs on the Cache Crew YouTube channel.

Here are some of the things I’ve done, which would you like as a how to series?
– Moderated a tweetchat on Social Media for Business to Business companies, you can search for it on Twitter using the hashtag #smcphxchat.

– Installed analytics into WordPress blogs to understand which posts were driving traffic for the week. It was eye opening to learn which organic search terms drove people to each site.

– Installed Uservoice to gather feedback and suggestions on the Hand Things Down Facebook page

– Embedded Mailchimp collection into Facebook and on the blogs to collect beta information.

– Moving a Blogger blog into WordPress and making sure to get the 301 redirects right to preserve SEO.

– Creating a comic strip.

I’m inspired to share what I’ve learned, let me know what you would like to see in the comments.

Image credit: http://www.flickr.com/photos/philsquires/4097914782/sizes/m/

May 11, 2011 Cheryl Marquez Bombchel Leave a Comment

Dancing Through The Bucket List

What is on your bucket list? Most people think of a bucket list as the list of things you’ve always wanted to do before you die. I know that sounds somewhat morbid, I like to think of it as the list of things to do to feel alive and the adventures to take during a lifetime. I’ve been consumed by work since I’ve arrived in Seattle and my only source of stress relief is finding ways to free my soul through dance.

My Bucket List

  • Dance in a flash mob
  • Perform like Cirque du Soleil acrobat
  • Work in a job that offered world travel – check!
  • Fall madly, deeply in love – check! I should have been more specific with this and instead stated “Fall madly, deeply in love and keep this relationship alive”…live and learn.

A couple weeks ago, I took a Zumba class being offered at a Lululemon Athletica store at University Village by Medora, one of my favorite instructors. It was such an amazing experience to dance in the store as shoppers walked by on a Sunday evening. I thought, wow, this is what it must feel like to dance in a flash mob.

As I’ve wandered around Seattle I stumbled across a trapeze school in West Seattle and a barre studio in Capitol Hill. I thought to myself, the best way to conquer my fear of heights is to confront it head on by taking to the air like a Cirque du Soleil acrobat, plus it would cross off an item on my bucket list. The trapeze class I signed up for was silk aerial which was done on the silks or the long fabric attached to the ceiling that the acrobats climb and suspend themselves. I naively thought there would be a harness to hoist the beginners up and down the fabric. I later learned it is your body strength and the technique to strategically wrap the fabric which gets you up there.

The barre studio workout focuses on the barre warm-ups traditionally done in a ballet studio, not the bar with alcohol. I found this spot as I was on my way Tavern Law which is the bar with alcohol, confusing, right? Since this was essentially my last week in Seattle, I decided I must take at least one class at each of these places since I’ll was going to miss the Glee Flash Mob rehearsal on Saturday.

I signed up for 3 ballet classes at Barre3 for $30, versus $20 for 1 class, awesome deal right? I might have to reserve judgement on this since Tuesday morning will be my first ballet class in a little over a year. I’m still pretty sure I’m going to discover new muscles in places I never knew existed.

On Thursday evening, I’m scheduled to take a beginner silk aerial class. That is what’s pictured in this blog post, I’ll post pictures of the class and how it went this weekend. No time to chicken out now!

March 8, 2011 Cheryl Marquez Bombchel Leave a Comment

How Can An Ordinary Errand Go So Awry?


Ordinary Errand

I stopped by the bank on the way home since I didn’t want to do it before my 7:30 AM meeting. Everyone knows I’m not quite an early bird yet, maybe one day. I wanted to get my banking done and pack my gym bag to get a head start for Thursday since I would likely sleep until the last possible second in the morning.

The ATM machine was inside so I swiped my debit card to unlock the door to let me in the bank. While I’m at the ATM, I hear this commotion at the door and then this guy walks in. I was nervous until I turned around and saw I could take him. He commented that the door was a little finicky.

I finished my transaction, then when I got ready to leave the door wouldn’t open, so I tried pushing and pulling harder then tried the other door and IT WOULDN’T OPEN! It was my turn to cause a commotion and the guy stopped what he was doing to see what was going on. When I turned back to the first door, I saw this GIANT RED button that you’re supposed to push to get out.

Blonde moment:

During all the commotion, i thought omg I don’t want to be locked in the bank until the morning but wait if that happens I’ll be on the news! Ummm no…all that happened is that I managed to get out of the bank, just slightly embarrassed with my inability to open the door for myself.

Has this happened to anyone else? Tell me I’m not alone.

February 10, 2011 Cheryl Marquez Bombchel Leave a Comment

3 Strikes & You’re Out! Why This Rule Should Apply to Dating


In baseball, your team gets three outs for each time it goes up to bat. Once you get three outs, your team goes back out to the field. What would happen if the three outs rule applied to dating?

Looking back to apply this rule to past relationships was eye-opening and so much disappointment and heartache could have been avoided. Don’t get me wrong, some amazing relationships with great guys who simply didn’t have a lot in common with me was the by-product of letting things linger. The 3 strikes rule is to get clear on the not so good ones quickly to make room for someone great. To protect the privacy of guys who clearly do not fall into that category, I’m going to assign them random nicknames so to illustrate my point.

Let’s start with the car guy, this is guy who drove the fancy sports car who thought he didn’t have to plan dates because he had such a cool ride. The inability to plan a date was strike one. Thinking that it was a good idea to call early on a Sunday morning to join him at the bar was strike two. Strike three was for calling after he got out of the club thinking anyone would want to hangout. We dated for about six weeks but if I had the three strikes rule, I could have cut that down to about two dates.

Next let’s move onto the sports guy who had excellent taste in restaurants yet he spent more time with his buddies than with me. What he did right was he planned dates, made reservations, dressed appropriately for the occasion and he picked me up for the date even if it meant he had to backtrack to do so. Here is where he struck out; strike one was for being an hour late even after I told him that was unacceptable. I explained it’s better to cancel plans since I didn’t want to spend what little free time I had waiting, I felt like he took my time for-granted. Strike two was for spending more weekends playing golf with his buddies or going to tournaments. If that’s what he wanted to do with his time, then he should be single. Strike three was for when the engine on my car blew on the freeway and he wasn’t the one who came to pick me up. This was when I realized, wow if I can’t rely on him to be my protector then it’s time to move on. This lasted about eight months but probably should have ended after about six weeks with the three strikes rule.

The sports guy made a recent appearance in my life when he started texting. He asked, if he flew me out to California would stay with him, hmmmm…that was a good question. At the time, I had started dating someone local and I wasn’t sure if I wanted to revisit that old relationship. I’ve been thinking about how I wanted my future to look and when I didn’t see him in it I told him I didn’t want to waste his time in California.
Having the three strikes rule would definitely save a lot of time from dating someone who didn’t respect your time or had different values. The key is being honest with yourself about how you want to be treated and putting your foot down when you’re not treated accordingly. The trickiest part is not going back to something that was comfortable because you’re afraid to go outside your comfort zone to date someone new. If you’re thinking this harsh, perhaps I should mention I waited for someone to commit for six years until I finally had to slap myself to face the reality that it wasn’t going to happen. If I had been honest with myself from the beginning I would have walked away before the first strike because he had red flags emblazoned on his every action.
For everyone who continues to make excuses for why your “significant other” takes you for-granted, ask yourself if you see him/her in your future, and if the answer is no go back out to the field. You can’t stay on the sidelines and call that living.

Photo credit: sunsurfr

December 13, 2010 Cheryl Marquez Bombchel Leave a Comment

Zappos CEO Challenge to Brush Your Teeth Using Your Other Hand for 30 Days


November 2
I attended the Delivering Happiness Book Tour at 7:30 am in downtown Phoenix, about an hour away with traffic and parking. It was a feat to wake up at 5 am. My eyes were open but my brain was behind on the memo to function. I had to ask my daughter to help with the coffee machine because I couldn’t get it to close and brew coffee. I felt more alert after breakfast, then got ready in record time because I didn’t want to miss a minute of the talk.

After arriving at the venue we were given stickers with a space to write our name and the instruction to write something weird that makes you happy. My mind momentarily went blank then I wrote, “random experiments to change my life” and stuck it on. Every week I experiment with different experiments or personal challenges. An example is to eat salad for dinner three nights in a row or go to Zumba three days and run 2.5 miles on yoga days for two weeks. Then challenge myself to go to three weight training classes and write for 30 minutes a day on the iPhone about lessons learned or links to useful business tools. These experiments build into larger dreams and are less intimidating when I schedule them into my calendar.

When the time arrived to get my newly purchased Delivering Happiness book signed by Tony Hsieh, he asked me what was the latest experiment I attempted. I told him waking up early was an experiment that crashed and burned in less than 2 days. I set my alarm early but reset my count the day after I oversleep. He asked me if I was left or right handed and he said, “try brushing your teeth with the other hand for 30 days, it’s an easy challenge to start.” I challenge you to try this experiment with me.

At my first attempt, I had to use two hands to turn on my electric toothbrush. I thought to myself, did I turn on the toothbrush one-handed with my other hand? I finally had to hold the top part of the brush with my right hand and slide the switch with my left thumb to turn it on.

As I brushed my teeth I was very aware of which tooth the brush was on and when I moved onto the next tooth because it was more deliberate. I consciously kept track of which teeth were done so none would be skipped. I automatically switched back to my right hand when I went to rinse. The goal for the next day or so is to turn the toothbrush on one-handed on my left hand. Funny, how I never thought about before.

I will post this weekend from the fabulous Las Vegas on my progress. If you take the challenge post your thoughts in the comments after your first attempt to brush your teeth using the opposite hand. How many days did it take to make it feel effortless?

Update: November 3 – 14
Day 3 was much better, I was able to power on the toothbrush with my left hand and wasn’t using every fiber of my being to concentrate on brushing my teeth without stabbing myself. I also told myself to only use my left hand to touch my toothbrush so I can continue on with the challenge in Vegas. After coming home from a night of dancing in Vegas, I thought oh wow, I haven’t actually thought about brushing my teeth with a manual toothbrush. Luckily, having a few days of practice using my electric toothbrush helped. I wanted to do a victory dance in the bathroom after I finished brushing my teeth but since none of my friends knew about the toothbrush experiment, I had to refrain. I could have blamed it on the alcohol, then of course not jumping around the bathroom was a better solution.

November 3, 2010 Cheryl Marquez Bombchel 2 Comments

Secrets to Staying Young…My Crystal Ball

Photo credit: just.Luc

At least once a year, we look back at our lives and try to figure out what we would have done differently if we had a crystal ball. This is usually prompted by a birthday or the start of a new year.

Rewind
For me, the last year has been a roller coaster ride where everything changed except my family and friends. Professionally, I moved from a job I loved, to not having one, to co-founding a new business in less than three months. While going from making a comfortable living to bootstrapping a business was a huge shock financially, I feel like I’ve learned so much and have become more resilient or resourceful in the process. During that time, I moved out of my dream apartment, got rid of practically everything, moved out of the state and in with my family. 
Stop
People don’t like change, especially not that much change in a short period of time. I used to pride myself on being able to adapt quickly and still over-accomplish. Being forced to slow down bored me to tears, until being challenged with creating a new business, figuring out how we would make money, finding data to support it all while learning what I didn’t know I needed to learn. Yet after the holiday downtime last year, it was hard to be disciplined. I started a project to wake up early to jump start my old work ethic and that ended in an epic fail whale bigger than Twitter’s in less than two days. I thought that would be an experiment I could document until I realized I am more focused and creative in the middle of the night so I trashed the waking up early project. Daytime then became devoted to research, social media marketing, going to the gym (a lot), and conference calls. Nighttime was for focused work and writing.
Play
New habits are formed when you enjoy doing something regularly. The unexpected benefit of working with my own clock was I started going to the gym regularly, ate healthy more frequently, and timing for opportunities in travel or business was perfect. I realized, despite the cards I was given I could choose how I lived my life. I could choose to be bored or to have amazing experiences everywhere or create something amazing out of the mundane.
Fast Forward
If I looked in the crystal ball today, can I say for certain what my future holds for tomorrow, the next year, or the next five years? Probably not, I do know that my life is going to be an adventure and that my real life will be better than anything I could dream of because I am making it happen. This is not to say I’m in the backyard wishing on stars, all my goals, whether it relates to relationships, fitness, or business are clear in my mind and mapped out so that I can do a little everyday to make them real. Being humbled by adversity, change, and uncertainty made me realize that a positive mental attitude attracts opportunities. Acting on the opportunities and being creative brings about the results…the trick is sticking with it until it happens.

October 30, 2010 Cheryl Marquez Bombchel Leave a Comment

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